Archive for 'Trade Show Pens'
This is a really informative case study from the Promo Know-How Zone. Discovery Education was trying to promote its IT systems, learner assessment tools and standards-based digital curriculum resources to educating audiences. If you love multi-color highlighters, you’ll love Discovery Education’s promotional product choice. The entire case study is below.
Five-Colored Circle Highlighter Serves as Effective Educator Conference Giveaway for Digital Curricula and Tool Provider, Discovery Education
Challenge: Identifying useful, teacher-friendly products to keep a brand in mind year-round.
Discovery Education, a sister of the Discovery Channel and a division of Discovery Communications, delivers IT systems, learner assessment tools and standards-based digital curriculum resources that help “…over one million educators and 35 million students harness the power of broadband and media to connect to a world of learning.”
One way the Discovery Education team reaches those millions—one educator at a time—is by exhibiting at educational tradeshows and conferences, such as those held by the National Science Teachers Association (NSTA). Education-related shows and conferences are prime venues that attract the team’s target audience; for instance, each NSTA regional conference, with some 300 sessions and 200 exhibits, regularly draws up to 4,000 attendees. The NSTA national conference provides an even greater reach, with up to 1,500 sessions and 1,100 exhibits, and draws up to 15,000 participants each year. According to the NSTA, exhibits, which give educators opportunities to sample and buy the latest in teaching tools and materials, are one of the most popular NSTA conference attractions.
Because conference attendees look forward to browsing the exhibition booths—and because it’s conference “etiquette” to give branded freebies and promotional giveaways to participants—the Discovery team stocks their booth with branded items that get—and keep—the Discovery Education name into the hands of booth visitors. Also, because the team selects gifts that teachers will find useful inside the classroom, their promotional choices serve not only to thank individuals for stopping by the Discovery Education booth, but also to keep the Discovery Education name all year long.
To keep the giveaways fresh and new, the team likes to vary the product lineup each year—they’ve given branded pens, t-shirts and DVDs, among other products teachers love. This year, again searching for a useful product teachers would use over and over again in the classroom—thus keeping the name Discovery Education top of mind—the team turned to ePromos.
Solution: A Discovery Education branded five-pronged, five-color circle highlighter.
Promotions Specialist Omer Cohen managed their order for this year’s selection: the 5-Prong Circle Highlighter, a charming, teacher-friendly giveaway that’s really five highlighters in one: yellow, pink, green, orange and blue. For double the branding, or to carry more messages, you may also opt for double-sided printing.
Result: Teachers attracted to recognizable highlighters; team budget and marketing goals-met.
The team tells us that they have received much positive feedback from their highlighter promotion, reporting that recipients recognized and were attracted to the fun, useful product immediately. This news, coupled with the fact that the circle highlighters are “made to order” for budget-conscious organizations, resulted in an effective promotion that met Discovery Education’s criteria and, even today, continues to help the team achieve their marketing goals.
(via The Promo Know-How Zone)
Here is another really great case study from the Promo Know-How Zone. A mystery novelist was coming out with a new book and needed a way to generate hype about it. If you are a writer, then clearly you are a huge pen fan, then using a promotional pen to promote your new book is an obvious choice. Below is the whole case study.
Mystery Genre Novelist Wendy Roberts Make Use of Spooky Promotional Giveaways in a Frighteningly Successful Conference Campaign
Challenge: A mystery author needed a one-of-a-kind promotion to introduce a new novel series to convention-goers.
Wendy Roberts is a popular fiction author best known for her captivating tales of mystery. With a new book series to introduce and the popular BoucherCon mystery genre convention coming up, Wendy wanted to find a thrilling giveaway that would help showcase her new “Ghost Dusters” mystery series to fans and aficionados at the show. For assistance with her campaign, Wendy turned to ePromos Assistant Sales Manager Caren Aardema.
Solution: Scary coffin pens imprinted with information about Wendy’s novels were given to BoucherCon attendees.
Since Wendy’s specialty is the mystery genre, she decided to go with a promotional product that fit well with this theme. The final choice was a Coffin Flip-Open Billboard pen, which featured a coffin that could be flipped open to reveal hidden messages. The spooky giveaway was the perfect choice for a mystery novelist. Wendy took her stash of pens to the conference where they helped her engage attendees and introduce her new book series.
Results: BoucherCon was a big success; recipients loved the coffin pen as well as Wendy’s new novels!
Wendy was delighted with the final product, and evidently, so were the conference attendees who were lucky enough to get their hands on one! Wendy reported that the coffin pens were definite attention-getters that had people coming to her display throughout the event. The pens gave her a chance to talk to mystery fans who were the primary audience for her new book. Overall, the conference campaign was a resounding success.
I spent some time on Tuesday at SMX East, trying to find how companies are using promotional pens. Surprisingly I found a lot of companies using promo pens at their booth.
I got this one from the MSN booth. MSN is often criticized for a lot of things. At least no one can say that their promotions aren’t eco-friendly. This biodegradable pen is the perfect way to be ecologically aware at trade shows.
I hear many people say that pens are no longer important at trade shows, that promotional pens no longer have the same effect as bigger and flashier promotional items. In some cases this might be true, but I think that promo pens still serve other purposes.
Did you know that there are people who actually steal pens? If a trade show booth visitor steals one of your customized pens, then your name and logo will stay with them. In my mind then, your goal to increase brand visibility has been accomplished,
A promotional pen at a trade show can be used by your booth visitors to fill out an application to receive information about your company. Afterwards, they can keep the pen as a thank you.
If you still think that trade show pens are unimportant. Think about how many times you use a pen everyday. Would you actually go to the store and by a pen? Personally, I would rather get one for free.
To promote the soon to be released (Hopefully) Halo movie, at Comicon 2008, these really cool light up Halo Pens were being handed out. Light-up pens are really great for bringing attention to your promo. Plus they just look really cool!!
If any of you are into video games at all, the you should know about the E3 conference that’s currently going on. At things like trade shows and conference you are bound to find some really cool pen schwag, but this one takes the proverbial cake.
At first I thought this was just a really cool DC Comics Pen
then I saw this photo of what the pen can actually do:
A few months ago I attended a B2B Marketing Breakfast, and I noticed something. People really do like pens, a lot more than they like pieces of paper. In fact, the first picture is exactly what my table looked like before the conference.
Afterwards all the promo pens were gone, but the flyers and booklets were left behind.
