Promo Pen Collector

Nowadays we have all sorts of “smart” technology. Phones are no longer just phones - they have morphed into portable computers that can do everything from provide internet access to keep track of your finances. So why should the pen industry lag behind? This “Smart Pen” made by Livescribe is a really cool step in that direction. The pen has all sorts of cool features, such as the ability to record a lecture while you jot down notes about it. You can then review the audio recording by tapping on your notes to hear what was being said at the time you were writing. Seems really cool for college courses or anyone who wants to make sure they get the most out of a lecture.

I wonder how long until the common promotional pens we see at tradeshows become mini-computers like the Livescribe Pulse Smart Pen? Hopefully soon…

Advertisers working for Faber Castell, makers of highlighters, came up with a clever idea for positioning their product where the market was greatest - on college campuses. Because a lot of college students ride bicycles, even at night, and don’t necessarily take safety precautions, Faber Castell combined their ad campaign with a safety campaign to make a winning promotion. They distributed reflective jackets - accompanied by a highlighter with the same bright yellow color ink - to students, and watched with pleasure as the cyclists drove all over town with the Faber Castell brand on their backs.

[via DirectDaily]

This pen is the best thing to happen to note-taking since the laptop. You can scribble away to your heart’s content, either in a notebook or over and over on the same sheet of paper should you run out of physical space, and all your written data automatically is recorded on the accompanying USB device. Through handwriting recognition software, your writing is translated into text that can be read by any word processing program, allowing you to edit, save, print a (legible) copy of the notes, and so on. The device also stores non-text files like any other USB flash drive, and - unlike a laptop - fits in your pocket.

[via Gadgettastic]