It seems that a Leeds, a popular promotional product supplier is changing the way they make promotional pens. Because of the current state of the economy, Leeds is changing their pens made with brass to aluminum, but why is this so good? For one it brings the cost down on promotional pens. Second the pens are lighter which helps bring down shipping costs, a great way to save money in a struggling economy.
I just found this really cool case study about a college that uses promotional pens to encourage participation in their tutoring programs. This promotional products company really knows their stuff, and they helped the University of Colorado come up with a great promotion!
Challenge: To meet student and tutor requests for a better highlighter—and to increase foot traffic in the tutoring office.
“Wow, where’dja get that pen?” Thanks to a promotional incentive campaign sponsored by the University of Colorado at Boulder’s Academic Support Assistance Program (ASAP), such is the question on increasingly more and more lips of students living in residence halls. The University offers free small-group and drop-in tutoring to on-campus dwellers; of roughly 6,000 students living on campus, 1,200 now take advantage. Wanting to further spread the word about the free tutoring services, the ASAP team had, in the past, worked with ePromos’ Promotions Specialist Jason Wallace to procure logoed highlighters.
The team recently called on Jason again to replenish their supply, but this time they wanted something different, something better, based on feedback from the last campaign. While tutors and students found the old highlighter useful—no student has ever made it through college without yellowing at least one meaningful phrase!—they also said they wished for different colors and thicker ends.
Solution: A high-end writing instrument with an ink pen at one end, a bold and thick highlighter at the other.
That’s why, this time, the ASAP team selected the slim roller/highlighter combo pen, a sleek and comfortable promotional pen with a translucent barrel, silver wrap and black and gray accents. One side is a smoothly flowing black roller-ball ink pen, the other a chisel point liquid highlighter in a choice of six neon colors—the ASAP team picked neon pink. Even better, a yellow spring hidden inside the pen cap prevents the highlighter ink from drying.
Result: High word-of-mouth, more foot traffic, an A+ promotion.
When the pens arrived, the ASAP team gave several to each of their 65 tutors, who then hand out the pens to help promote the free tutoring program. The overall tutor/student response has been great, typically along the lines of “I can’t believe you’re giving these out for free!” This also translates to higher than ever positive word-of-mouth among students, and more new faces in the ASAP tutoring offices. We at ePromos call that an A+ promotion!
(Via: The Promo Know-How Zone)
This collection of bic promotional pens, was taken from a whole bunch of casinos. I’m assuming these are the pens left in the hotel rooms so that you can fill out the guest surveys. If a casino were to give a client a pen as a gift I am sure they could find a much nicer pen, or some casino themed items to remind the customer of the place they stayed.
I get a lot of questions about this unique promotional pen. The PenAgain is a pen that is ergonomically designed to fit the contour of your hand, what does this mean? Simply put, this promotional pen relieves stress in your hand when writing.
So we have talked about cereal box pen giveaways before, but I just found another that is just as cool. This promotional pen uses an invisible ink, which I remember was always fun to play with when I was a kid.
I guess every company needs a promotional pen, I just never thought I would see one from a company that produces condoms. However, it makes sense for a company like Durex to hand out promotional pens, if you want a client to take you seriously you can’t send them a box of condoms. Even though you want to showcase samples of your product, a promotional pen strengthens the quality of your brand.t