The Importance of Trade Show Pens
I hear many people say that pens are no longer important at trade shows, that promotional pens no longer have the same effect as bigger and flashier promotional items. In some cases this might be true, but I think that promo pens still serve other purposes.
Did you know that there are people who actually steal pens? If a trade show booth visitor steals one of your customized pens, then your name and logo will stay with them. In my mind then, your goal to increase brand visibility has been accomplished,
A promotional pen at a trade show can be used by your booth visitors to fill out an application to receive information about your company. Afterwards, they can keep the pen as a thank you.
If you still think that trade show pens are unimportant. Think about how many times you use a pen everyday. Would you actually go to the store and by a pen? Personally, I would rather get one for free.
